This is so simple, but so many people skip it. If you want to grow a following that sees you as an expert, then you’ve gotta get people hooked.
And that means keeping them reading.
Here are 11 phrases that are deliciously effective at keeping your audience glued to the page.
If you like it, be sure to grab the list of these plus 21 more irresistible phrases at the end of this post.
The key to it all is simple: It’s not about what you say. It’s about how you say it.
Use the right phrases and the right words, and you’ll keep
And that’s what counts.
One of the most ____ I ever ____
Just fill in the blanks, and you’ve got yourself a must-read post.
- This was one of the most profitable posts I ever created.
- I’m going to share one of the most gut-wrenching strategies I ever wrote about.
- One of the most ridiculous rituals I ever tried almost got me fired.
And so it goes…
Use this to tease more information in your content. Play with it and create similar variations.
- The result? 209% more conversions.
- The result? The best day of my life.
- What happened? I got voted as business owner of the year.
Here’s why I mention it…
Use this after any interesting fact. It points people’s minds forward, so they fall into your next phrase.
Example: Did you know killer whales kill great white sharks by falling asleep? Here’s why I mention it…
An obvious way to ____
Fill in the blank with any result your audience wants.
It works because it catches people off guard and disarms them. Instead of hype, it understates the value of what’s coming, making people curious about what this obvious thing could be and whether they know it.
Example: So, today, I learned about an obvious way to clean even the grimiest Converses. And it so, so good.
People love anything tangible. For example, if I say “for example” you’ll want to know about my example. See how that goes? Use it everywhere.
This is a power phrase if ever there was one. Use it after you make a big claim. The first thing people will think when you make a claim is that it won’t work. But when you add “even if,” the specificity makes people believe and if you pick it right, it creates a riddle in the mind, making people ask themselves, “How?”
Example: Here’s how to get anyone to like you, even if you’re socially awkward and can’t talk with people.
In other words
Odd are, any time you explain something, a (really big) percentage of the people reading it will struggle to follow along. It’s just how things are. And if they get too confused, you know what happens? They click off.
So when you add “In other words” you get the chance to explain your idea twice, to make sure you’ve kept things as clear as can be.
Example: Building value is essential. In other words, you have to give people meaningful content they love.
Anything that hints at a story perks people’s ears up. There are tons of ways to do this. You could use the same idea to say things like:
The other day. There was this time. Here’s something that just happened. Here’s a story.
You get the idea. People just like stories.
So how did I ____?
Fill in the blank with a result people want. If they want it, they’ll be dying to hear what you say next.
Example: So how did I lose 4 pounds of fat in 1 week without starving myself?
Here’s the _____
Add some sort of exception here. You can fill in the blank with words like catch, rub, thing. Or you can use a phrase. “Here’s the reason it’s bunk.”
It works, because it flip-flops expectation, like a plot twist in a movie. So as long as whatever you put in there runs counter to what you just talked about, you’ll make people keep going.
Example: Here’s the reason everything I just said will fail for 99% of you, even though it’s dead-on true.
There’s a great study, where they found that even when the reason made no sense, just using the word “because” made people accept the reason. We’re just programmed that way. It also makes people want to know. Use it abundantly.