A little while back, my son was playing with a new toy. Something called an Ozobot. (Don’t ask what it does, because, well, honestly, I really don’t know.)

Anyway, after a day or so, he runs up to me, eyes wide open, realizing he had made one of those discoveries that becomes a tectonic shift in the way you see life.

Now, you wouldn’t think a kid’s toy could tell you everything you needed to know about changing minds…

But to borrow from one of history’s greatest criminal minds, I quote Superman’s arch-nemesis Lex Luther:

Here’s something really clever and super short.

Can’t remember where I first stumbled on it, but it’s one of those secrets hidden in plain sight, and as often as you see it (which is basically all the time), not many people bother to do it.

But it’s time-tested, and it will explode your sales.

In fact, this is so powerful, I almost wrote a longer post just to make sure you took it seriously.

But here’s all you really have to do…

That’s it. Were you expecting more?

But short and sweet or not, ignore this at your own peril. Because in one … Read more >

You’ve probably heard them all before…

Dozens and dozens of ways to get to the 1,000 subscriber mark…

The list never stops: Create great content. Tell all your friends. Guest post. Podcast. Share on social media. Comment on posts. Run webinars. SEO. Pinterest. The strategies go on and on, but OMG. We’re talking epic levels of overwhelm and no clear guidance.

And no matter what you do, the growth still feels glacial as hell, not to mention that every time you try something new, it’s a whole new can-o-whoopass being unleashed on you.

There’s a better way.

The truth is, it all comes down to one big, fat, hairy problem: no one knows who you are.

You shoot a … Read more >

Trying to get people to take notice? Want to create mouth-watering posts?

Today, we’re going to learn how to use the Cobra Kai technique for kickass copy.

Let’s set the stage with a bit background info…

Turns out, engineers over at Google discovered that a delay as small as 250 milliseconds is enough to get people to leave your site.

And just how long is 250 milliseconds?

Less than the blink of an eye.

Get out.

Then again, we all know that attention spans are dead and gone. In fact, since mobile took over the world and phones became our overlords, human attention spans have dropped from 12 to 8 seconds.

(The average goldfish has an attention span of 9 … Read more >

You wanna be a recognized authority, but you’re just starting out, and even your mom doesn’t know you have a website.

So what then?

Lurking smack dab in the front page of Maria Forleo’s site is the second most powerful secret there is to building a successful online business.

What’s the secret?

Proof.

Also known as credibility, trust, reputation, or just kicking ass and taking no prisoners, with quotes from names like Richard Branson, Tony Robbins, and even Oprah herself, it’s hard to imagine she has any trouble convincing people she’s legit.

But what about when you’re just getting the ball rolling?

What then?

Turns out generating proof doesn’t have to be hard.

Here are three strategies to build rock-solid, … Read more >