You want a following?
Then you’ve gotta get people hooked.
I always hated the term users.
Made everyone sound like a bunch of junkies. But if I’ve gotta lay the truth bare, that’s what we are.
It’s not just a war for attention. It’s a war for addiction. And that means you’ve gotta make people read. Here’s are 11 phrases that make it impossible to stop reading.
One of the most ____ I ever created.
Just insert the word with the most allure. Profitable. Gut-wrenching. Ridiculous.
Anything that teases more information accelerates your copy. Play with this and other variations.
Here’s why I mention it…
Just like before. Point people’s minds forward, so they fall into your next words.
An obvious way to ____
Fill in the blank with a result people want. It works because it challenges people’s knowledge and it goes against type. Instead of overstatement, it understates the value of what’s coming, and in doing so, it slips by the BS meter.
People love anything tangible. For example, if I say “for example” you’ll want to know about my example. See how that goes?
This is a power phrase to add to any big claim. The first thing people will think when you make a claim is either that it won’t work or it won’t work for them. When you say even if, the specificity makes people believe. Just finish it off with the condition that describes your audience.
Here’s how to get anyone to like you, even if you’re not good at talking with people.
(Notice how I just slipped in “for example.”)
In other words
Odd are, any time you explain something, a shocking percentage of people will be struggling to follow along. It’s just how it goes. If they get too confused, you know what happens? They click off. When you add “In other words” you clarify and you keep people interested.
Anything that hints at a story perks people’s ears up. There are tons of ways to play this. The other day. There was this time. Here’s something that just happened. And so on.
So how did I ____?
Fill in the blank with a result people want. If they want it, they’ll read what you say next.
Here’s the _____
Add some sort of exception here. Words like catch, rub, thing. You can even use a phrase. “Here’s the reason it’s bunk.” As long as it runs counter to what you just talked about, you’ll nudge people along.
There’s a great study, where they found that even when the reason made no sense, just using the word “because” made people accept the reason. We’re just programmed that way. It also makes people want to know.