So, there you are. You’re crazy close. So close, you can smell the sweet, intoxicating scent of victory, as you suck in a whiff.

You’ve got your offer dialed in. It’s in front of your audience. You’re almost there. Then…BAM. You get nailed. The death knell strikes and out pops…

THE OBJECTION.

“I’ll think about it.”
“Let me talk to my partner.”
“I’ll get back to you.”

So here’s what you do: Preframe.

It’s the first part of the Preframe/Deframe/Reframe Formula, and if you like it, be sure to grab the free PDF breaking down the entire formula from top-to-bottom.

Imagine this conversation:

Me:
Hey, you want to come to my party?

You:
No, but thanks!

Me:
But … Read more >

Sometimes when you have a business, you wonder to yourself…

What’s the point? Does anyone really give a damn? Is it worth it? Is it working? Is this how it’s supposed to be? Will things ever change?

Usually, the questions just float into the ether. But once in awhile, the universe sends you a rock-solid, crystal-clear answer that smacks you in the face.

See, there’s this drawing in front of my desk.

I’m at the piano with an ear-to-ear grin. My son is jumping with joy. My wife and little girl have their hands raised, cheering.

My daughter drew it for me a few years ago. The picture also says I’m a great pianist.

I am not.

I’m not even … Read more >

99% of the business owners out there screw this up when they’re creating content.

Scratch that. More like 99.9%.

And if you want people to buy from you, this is the sure shot way to crawl under their skin and lodge yourself deep in their frontal lobe.

The big mistake is Eat Your Vegetables marketing. It’s everywhere, Especially when people try to create content to sell. Everyone does it. No one should. And just this small mindset shift is enough to ignite a dead audience and get buyers coming in droves.

It’s the key to a profitable blog. To launching courses. Selling coaching. And it’s exactly what great marketers from Thomas Edison to Steve Jobs and everyone in between used … Read more >

There are two ways to build a business…

There’s the take-it-or-leave-it approach. And there’s the make-people-want-it approach.

One of them leaves all the power with the buyer. The other puts the power squarely in your hands.

When you do the first, you just put it out there, cross your fingers, and hope someone buys. When you do the second, you create a step-by-step path that makes people buy. But as important as it is to take charge, there’s a catch to creating relentless, gut-churning desire: It’s a game of inches.

It’s not just about the big ideas and mindset shifts.

For every lightbulb, there are hundred small little details you absolutely must know to make things add up. It’s not … Read more >

Is your biz giving you joy?

See, if you’ve been following along with the new Marie Kondo show on Netflix, you know that the country is going whole-hog, declutter crazy right now.

Literally. To the point that thrift stores are having a field day, as America’s hoarding masses unload bag after bag of joyless clutter.

And, hell, I did the same. Turns out I had bags of useless shit. Epic levels of it.

Whenever I think about how much I paid for each thing I tossed, it makes me wanna cry.

Anyway, if you don’t know, Kondo’s method is based on one key question:

Does it spark joy?

So, as you tidy up, maybe you’re trying to decide whether to … Read more >