Seriously…Every. Freaking. Place. And you know it.
Whether it’s around the corner, under a rock, or just right in front of your face, there’s no way to duck and cover. Quite simply, we’re witnessing an epidemic of epic proportions, and if you run a business, whether it’s selling courses online, coaching, consulting, or whatever else, you have to understand this one thing.
What is it? PROOFBAIT.
In simplest terms, proofbait is just those ever-so-irresistible proof-driven headlines you see taking over the internet. You know the ones I’m talking about…
It’s when you see some oh-so-enticing numeric result placed front and center, dangled in front of your eyes. It might be monetary. It might be a percentage. … Read more >