Want to get the word out?
Want to build a massive list and get people to buy?
Then getting attention is everything. Of course, we all know that. But most people do it wrong, anyway.
I want you to picture the market like a bunch of bacteria. And I want you to picture your marketing like an antibiotic designed to cut through people’s resistance to buying.
Got the visual?
Good. (If you don’t, no worries…it’ll make sense in a second.)
Now here’s the mega-huge problem (we’ll get back to the phrase “mega-huge” later, but just know it’s important for now).